industrial designer creating growth
industrial designer creating growth
Lifefactory had created an enviable brand delivering on the promise of modern design sensibility, healthy materials, eco-friendly composition, and exceptional utility in the bottle category. When the founders wanted to leverage this success into food storage, they called me. The process looked deeply into consumer needs and competitive products yielding the desire for protected glass storage with easy-to-clean surfaces and simple intuitive closures. The final line of products elegantly meet all of these criteria while honoring their playful design language. Seamlessly extending a brand into complementary market opportunities.
Bill Moggridge, an early mentor, used to say "verbs not nouns" to describe the design process. An important activity is to record the use narrative (verbs) of a product (noun), food in this case. If you design for the verbs, the nouns naturally organize themselves.
Performing a competitive market assessment to understand user needs, best practices, materials, volumes, and design language.
Bottles and food storage containers are deceptively simple...
... but require a nuanced understanding of materials, functionality, and manufacturing to create...
... a unified solution that creates a satisfying user experience.
Diverse conceptual approaches to closure, construction, and volume.
Unifying all the requirements into a final proposal.