industrial designer creating growth
industrial designer creating growth
Abdominal wheels are effective but had not been updated in years – just another commodity locked in a pricing race to the bottom. My team came up with several innovations in the Ab Carver that changed the game: spring resistance on the way out delivering assistance on the return, ergonomically angled handles for improved user engagement, and a broad contact surface for better stability and oblique movements. Along with creating an aspirational design language, we took the price point up 600% over competitors and sold over a million units. Our proudest achievement is the nearly five-star rating on Amazon and reading about how we have helped people lead healthier lives.
On set during the filming of the Ab Carver infomercial – an exciting moment when all the hard work of the narrative and product development finally converge.
An early geared approach. A prototype demonstrated that there was simply too much friction in the mechanism to be effective. But, failure taught us many lessons that we later incorporated.
While we loved the visuals, we felt that more movement in the wheel texture would be more appropriate. The result was inspired by motorcycle treads. This was, however, the first time we integrated the warning message successfully into the wheel graphics.
Our male fitness model is also a pilot for a major airline and really loved the way it performed for him.
2D mechanical study for our assembly approach.
CAD model starting to pull together the mechanical design.
Detailing the construction process for our overseas manufacturing partner.